Microblogging—saying it all in 140 characters or less is becoming increasingly popular. So is microblogging just more idle chatter, an exercise to transfer your boredom to others, or is it a viable and necessary form of communication? Like any form of communication, microblogging can be a nuisance or boon. To avoid the nuisance factor, microbloggers should always consider their audience and whether the message they are blogging is appropriate for that audience.
There are many reasons to microblog here are a few that both businesses and individuals have found useful.
Individuals
Teens and adults use microblogs or tweets to reach a small group of close friends. For instance, if you’re in town shopping, you might send out a microblog post to see if anyone is free for lunch.
Businesses
Businesses use microblogs to alert meeting attendees that there is a change to the agenda, venue, or meeting time. Microblogs prove useful in keeping committee members on task, reminding them of deadlines, and asking for input.
The speed and brevity of microblog posts make them an excellent choice to coordinate projects that require bringing many people together quickly.
Increase Retail Traffic
Both individuals and businesses use microblogs to increase retail traffic. Both online and physical retailers use microblog posts to alert customers of special offers and sales. Individuals with web pages and blogs send microblog posts to alert their readers to new content, new offers, and contests.
The popularity of microblogging continues to rise. Some creative individuals have written fiction in a series of microblog posts; others have created microblog puzzles and scavenger hunts. As the microblogging venue is refined , the technology expands and usage rises, the uses, and yes, the abuses of the microblog will also widen.